As The student brand manager for Red Bull at Saint Louis University, I am in charge of facilitating and running Red Bull branded events around my campus. One example of this was Red Bull Basement. Students were tasked with the challenge of inventing something that could improve student life around their campus. Teams of three pitched a 60 second video to submit to Red Bull, where one would be selected as winner. This group's idea would turn from imagination to reality on their campus with support from Red Bull.